Factors that affect General Conduct of Employees-Free-Samples

Question: Talk about the Factors that influence the General Conduct of Employees. Answer: The organization has consummated the craft of representative administration and all its staff are uncommonly appended to the association and don't consider willfully leaving the organization to go work elsewhere (Crowley, 2013). The four primary factors that influence the conduct of representatives as indicated by the organization incorporate furnishing the workers with a chance of undertaking energizing and confused tasks, rewarding representatives well both in terrible and great occasions, offering the appealing staff advantages, and they guarantee that representatives comprehend the essentialness of their work. The product engineer organization are known for building up the best programming universally. The association concentrates its tasks on examination, and this brings the most noteworthy worth and helps firms to best assess different information for deciding, along these lines giving chances to SAS workers to be tried. Furthermore, the association underpins the laborers by dispensing with any preventions to beneficial work, for example, superfluous approaches (Florida Goodnight, 2005). Another factor is that the association has consistently rewarded its staff a similar way be it in awful or great occasions. SAS works oppositely contrasted with most associations; they don't lay off representatives to reduce expenses when its creation is low however rather reward the laborer's devotion and general achievement (The Economist Newspaper Ltd, 2007). The organization additionally offers painstakingly arranged and picked alluring advantages to their workers. The association does representative fulfillment overviews on a standard premise, and any advantages that are conceded are because of the results. Furthermore, the association is resolved to get rid of whatever ruins productivity at work. To provide food for the soundness of laborers, the grounds has normal exercise centers, pools, and tennis and baseball courts. SAS Company likewise guarantees that the staffs comprehend the significance of the work that they embrace. Programming developers are urged to claim their work as long as they work for the organization. With the understanding that the items they make are probably going to be utilized by clients for longer than 10 years motivates them to put themselves in accomplishing quality work (Ideas, 2010). I concur with the approaches that SAS has actualized in dealing with its representatives. Other than of the proof of the impact of the frameworks on its laborers, I concur that much spotlight ought to be on the workers for they are the ones that are under the achievement or disappointment of the organization. References Crowley. (2013). How SAS Became The World's Best Place To Work. Quick Company. (Gotten to on Feb 2018).https://www.fastcompany.com/3004953/how-sas-became-universes best-place-work Florida, R., Goodnight, J. (2005). Overseeing for creativity.Harvard business review,83(7), 124.https://ideas.com/news/sas-positions no-1-on-fortune-best-organizations to-work-for-list-in-america/ Thoughts. (2010). SAS positions No. 1 on Fortune Best Companies to Work For list in America. Gotten to on Feb 2018). https://ideas.com/news/sas-positions no-1-on-fortune-best-organizations to-work-for-list-in-america/ The Economist Newspaper Ltd. (2007). Doing great by being fairly pleasant. (Gotten to on Feb 2018).https://www.financialexpress.com/chronicle/doing-great by-being-somewhat pleasant/247090

Mullah Mohammed Omar Free Essays

Mullah Mohammed Omar is one of the most persuasive and gave otherworldly pioneers and organizers of the Taliban development in Afghanistan. Alongside Osama Bin Laden and other Islamic activists, he was behind the 9/11 assaults. As of now, as he fled into covering up and stays everywhere, Omar is viewed as a genuine danger to the USA and its partners. We will compose a custom exposition test on Mullah Mohammed Omar or then again any comparable point just for you Request Now That is the reason he is among the â€Å"Most Wanted† psychological militants, and American Government is prepared to pay as much as 10 million dollars for any obvious data bringing to his catch (Rewards for Justice). Conceived in 1959, he partook in the obstruction fights against the Soviet Union armed force in the Afghan War and was injured. After the breakdown of Soviet system in Afghanistan, Omar and a gathering of his steadfast supporters (counting Bin Laden) sorted out the Taliban development. In 1996 this association, drove by previous military officers, assumed control over the force in Afghanistan, making Omar the Ruler (Emir) titled â€Å"Commander of the Faithful†.â He forced an intense adaptation of Islamic laws and boundless seriousness upon the nation. Omar communicated backing of wrecking assaults on the US in 2001. Like all Taliban chiefs, he uncovered his fanatic perspectives on the approaches of the US. In his meetings directly after the lamentable occasions of September 11, he over and again underlined earnestness and mercilessness of fear based oppressor plans: â€Å"..The genuine issue is the annihilation of America..† (BBC). â€Å".. Everybody fears America and needs to satisfy it. In any case, Americans won't have the option to forestall such acts like the one that has recently happened [9/11]..† (The Guardian). After the assaults Omar is accounted for to protect Bin Laden and his al-Qaeda activists in Afghanistan. Be that as it may, toward the year's end 2001 he had to split away from his home in Kandahar during the military activity. Regardless of the way that his present area is obscure, Mullah Omar consistently discharges some politically brave or undermining articulations, which are conveyed by his errand people and representatives. As of late he is affirmed to conceal some place on Pakistan regions. Reference index:  ·Ã¢ â â â â â â â â€Å"Interview with Mullah Omar.† BBC News. Official Web-website of BBC. 24 Aug. 2001. 03 Nov. 2007 http://news.bbc.co.uk/2/howdy/south_asia/1657368.stm.  ·Ã¢ â â â â â â â MacDonell, Pat. â€Å"Mightier Than the Sword.† The Middle East 1 Feb. 2007: 75.  ·Ã¢ â â â â â â â â€Å"Mullah Omar in His Own Words.† The Guardian 26 Sept. 2001: 46.  ·Ã¢ â â â â â â â Rashid, Ahmed. â€Å"Taliban: Militant Islam, Oil, and Fundamentalism in Central Asia.† New Heaven, CT: Yale University Press, 2003.  ·Ã¢ â â â â â â â â€Å"Wanted. Mullah Omar.† Rewards for Justice Program. US Department of State. 03 Nov. 2007 http://www.rewardsforjustice.net/english/index.cfm?page=MullahOmar. Step by step instructions to refer to Mullah Mohammed Omar, Essay models

How NOT to Cope with Exam Stress

How NOT to Cope with Exam Stress How NOT to Cope with Exam Stress Got exams coming up? A little exam stress is inevitable, but make sure you don't fall into any of these traps: Ignoring it via GIPHY Some people’s response to exam stress seems to be to carry on (la-di-da-di-daaaa) just as normal. Great in the short term â€" no revision, no late nights at the library, no worries! But (unless you’re actually able to reverse time) this ‘strategy’ does have an obvious downside when exam day rolls up and you haven’t prepared at all! Are you an ‘ignorer’? If you answered yes, well done. The first stage is to admit this to yourself. Now stop ignoring and get revising! Blamingyourself via GIPHY At the other end of the spectrum are those who respond to exam stress by constantly giving themselves a hard time. “I’m not doing enough, I haven’t stuck to my schedule, I’m never going to do well at this rate...” Sound familiar? I bet it does â€" we’ve probably all done this at some point. To an extent, a little self-chivvying can be helpful â€" helping you stay disciplined. But too much negativity is likely to be demotivating, and sap your energy levels. Give yourself a break! Setting unrealistic targets via GIPHY This brings us to the next point... You’re not super-human! Don’t set yourself up to fail by setting goalsthat you’re never going to meet. Covering ten revision topics in one day was never going to be achievable â€" be realistic with your targets! Cutting out fun treats and study breaks via GIPHY Another common response is revision ‘lock-down’, focusing all your time and energies exclusively on the impending exam.This may seem reasonable â€" after all, if it’s so important, it makes sense to give it your all. However, just like too much self-criticism, this is likely to backfire. Taking time out and doing the things you enjoy is absolutely essential to give your brain time to rest and digest information â€" and will boost your energy levels too. Drinking too much caffeine via GIPHY Lots of people instinctively reach for extra coffee, cola, or energy drink - thinking that the extra boost will give them a head start. This might help you stay awake an extra hour or so, but it won't do you much good in the long term! Instead, make sure you stick to a balanced diet, full of slow-burning-energy foods (like pasta, wholemeal bread, fruit and vegetables), drink lots of water to keep your brain hydrated, and try to get plenty of sleep. This article was originally published in February 2013 and was updated in May 2017.

The Old Chief Mshlanga By Doris Lessing - 1706 Words

Although some nations believed in the eventual possibility of Africans assimilating into their culture and society, such as France and their idea of Africans becoming â€Å"Black Frenchmen†, colonial Africa was largely a hotbed for discriminatory attitudes and actions against black Africans. The racist practices of European colonists and imperial European countries became part of everyday life for both Europeans in Africa and the native Africans themselves, so much so that these prejudicial positions were relayed through both African and European literature. In the short stories Crackling Day by Peter Abrahams and The Old Chief Mshlanga by Doris Lessing, the young characters are taught racism and prejudice through social interaction which†¦show more content†¦Further, in Crackling Day, another example of the narrator, who is a child, being taught the principles of racism and prejudice is from when the white man and his boys arrive at the home of the narrator and his u ncle and aunt, and the white man enters unannounced and forces Uncle Sam to beat the narrator for beating his son in a fair and provoked fight. After being commanded by the white man referred to as Baas, the narrator relays that â€Å"Uncle Sam went into the other room and returned with a thick leather thong†¦ Bitterly, Uncle Sam said ‘You must never lift your hand to a white person†¦Ã¢â‚¬â„¢ He lifted the strap and brought it down on my back.† (6). In Crackling Day, the narrator does not expect to be disciplined for what he sees as defending himself against a bully. He does not understand the repercussions of his actions and thereby seeing his uncle conform to the Baas’ wishes after barging into their home is a foreign concept, but a byproduct of systematic discrimination nonetheless from which the narrator learns the extent of racism in Africa. Examples such as the aforementioned do not just exist in Crackling Day though, but do so in the short story The Old Chief Mshlanga by Doris Lessing too. The narrator, a white girl living on her family’s farm, learns racism and discrimination from atop the social hierarchyShow MoreRelatedAnalysis Of Rosa Parks, An African American Activist For Racial Equality1342 Words   |  6 Pagesthe unfair oppression of the Africans as well. The children of the stories â€Å"Crackling Dawn†, by Peter Abrahams, and â€Å"The Chief of Mshlanga†, by Doris Lessing, are taught racism early on their lives, which impacts their views of black people. The white boys of â€Å"Crackling Day† learn the accepted practice of treating blacks as inferiors. The protagonist of â€Å"The Old Chief Mshlanga† learns racism from her elders and through the practice of tormenting the Africans in her society. The transfer of culturalRead MoreAnalysis Of Geoffrey Chaucer s Canterbury Tales Essay1670 Words   |  7 Pagescorporation. This is what Chaucer is pointing to within the Pardone r’s tale. The Church was completely taking advantage of the general public’s trust in their faith, all to make a profit. A betrayal of trust can also be seen within Doris Lessing’s The Old Chief Mshlanga. In this short story, the natives of Africa trusted their land to be shared with the colonists from an invading country. The tribe that resided near the settler’s homestead never had any issues with the settler’s owning the land, despiteRead MoreAnalysis Of Oedipus The King Is The Concept Of Predestination2036 Words   |  9 Pagescan be seen by Hernan Cortes who conquered the Aztec Empire, â€Å"The immediate consequence of the fall of Tenochtitlan was the dismantling of the Aztec Empire, which had stretched from the Gulf Coast to the Pacific,† (1902). Some explorers blended their Old-World culture with the New World instead of conquering them, â€Å"In Aztec territory Spaniards, especially members of the clergy, learned Nahuatl, while native people became proficient in Spanish,† (1904). With this new language learn many authors would

Causes and Long-Term Consequences of Child Abuse and Neglect

Child abuse is defined by the U.S. Department of Health Human Services as being, Any recent act or failure to act on the part of a parent or caretaker which results in death, serious physical or emotional harm, sexual abuse or exploitation; or An act or failure to act which presents an imminent risk of serious harm.(Definitions of Child Abuse and Neglect 2015). Abuse can be divided into three different categories: physical, sexual, and mental. In our society, the act of abuse is a common factor in everyday life. Every year more than 3 million reports of child abuse are made in the United States involving more than 6 million children. One widely accepted estimate of sexual abuse is that one in four girls and one in eight boys†¦show more content†¦There are many categories of sexual abuse, which include incest, pedophilia, exhibitionism, molestation, sex (statutory rape), sexual sadism, and child pornography. It is estimated that approximately three hundred thousand childre n are involved in child prostitution and pornography. Many times men or woman who abuse children were abused when they were young. In this way, abuse is very much a self-fulfilling prophesy, or circle problem. Historically, sexual abuse was not as much of a problem as it is in modern times. Incidences of sexual abuse are highest in urbanized, technologically advanced societies. We hold this to be self-evident because the basic need of sexual drive is denied a constructive outlet in modern society. In other cultures and times, prostitution was a valid form of employment, and this niche provided an integral outlet for connoisseurs of sex (ex. Nymphomaniacs.) Without this vent, men with sexual frustration may turn to the less reactive child as sexual prey. Due to the black market prostitution of children, a twelve-year-old boy can earn upwards of a thousand dollars per day selling himself on the streets of Los Angeles. Mental abuse of a child can involve severalShow MoreRelatedEssay on Child Abuse and Neglect1519 Words   |  7 Pages Many children in the US have to endure child abuse. Most people do not understand the consequences the abused children have to live with for the rest of their lives. Because child abuse is a long-term problem, it impacts not only the child and family, but also the society as a whole. Children who are abused usually end up with self-esteem problems and lose their self-confidence. Therefore, they end up getting addicted to drugs or alcohol, which can create problems for their whole communityRead MoreThe Causes and Effects of Child Abuse952 Words   |  4 Pageshild abuse are very common occur in Malaysia and due by many causes and effect to the children growing. Child abuse is the intentional and unexplainable neglect or infliction of Physical, Mental, or Sexual pain and suffering on a child. Susan Tan , Wealth Mastery Academy intern worker who wrote on article â€Å"Child Abuse Cases in Malaysia†, states, â€Å"Th e cases in Malaysia are getting serious; according to Social Welfare Department of Malaysia indicated each year at least 1,000 children in Malaysia areRead MoreHistory of Child Abuse1113 Words   |  5 PagesHistory of child abuse BSHS/408 February 15 2016 Chiffone N Shelton Abstract In order to discuss child abuse and neglect it is important to have a clear understanding of what child abuse and neglect is and the different form of child abuse. How the various types of child abuse and neglect are different from one another, ill-treatment of children comes in many forms, physical abuse, sexual abuse, emotional ill-treatment, and child neglect. Child neglect comes in many forms and occurs whenRead MoreEssay about Crimes Against Children609 Words   |  3 PagesCrimes Against Children Child abuse has been a major social concern only since the 1950s but adults have victimized children throughout history. Children are the most vulnerable of all groups which is why child abuse victims are of great concern to society. There are different forms of crimes against children, child abuse, physical or sexual abuse, emotional abuse and neglect. Child abuse is the neglect of or violence against children. From 1998 to 2000, 367,000 children were harmed by theirRead MoreThe Long Term Ramifications Of Child Abuse And Neglect1478 Words   |  6 PagesThe long term ramifications of child abuse and neglect are profound and may endure long after the maltreatment has occurred. Individuals that undergo such abuse either physically or mentally may affect various aspects of their development. The outcome of abuse and neglect can range from minor effects to fatal situations. In the novel â€Å"To Kill a Mockingbird† Dill was emotionally damaged and neglected by his parents. In 2006, an estimated 905,000 children were victims of child abuse or neglect. StatisticallyRead MoreChild Abuse And Neglect Of Children1291 Words   |  6 PagesChild abuse and neglect are highly contested concepts, underpinned by and subject to a range of political and cultural factors particular to the society in which they occur. Therefore, child abuse and neglect are not phenomena that lend themselves to easy definition or measurement (Corby, 2006:79). This means that child abuse or neglect cannot be defined unless we take the cultural context into consideration, for what is considered to be abusive or neglectful in one society could be acceptable inRead MoreAbstract. A Strong Family Foundation Can Establish Positive1543 Words   |  7 Pagesincludes a parent and child having a good relationship. On the other side of the spectrum a family full of violence and child abuse can establish negative outcomes and consequences in a child’s well being and quality of life. The m ental and psychological health of this child can be compromised due to not having a stable home. The objective is to research the relationship between child abuse and quality of life in abused children. Both male and female children will complete Scale of Abuse in Children andRead MoreParenting Is A Huge Public Health Issue Facing Society Today901 Words   |  4 Pagesenvironment a parent sets for their child is important because childhood is the time when human beings are particularly susceptible and responsive to external experiences (Bornstein, 1998). Children will grow up to believe behaviors and ideals of their parents are appropriate and acceptable by society. The influence parents have on kids has a major effect on issues such as teen pregnancy, substance abuse, child abuse, juvenile crime, and mental illness that can follow a child into adulthood (Hoghughi, 1998)Read More Child Abuse and Neglect1102 Words   |  5 Pageswhat effects abuse can have on a child? The effects a buse can have on a child is very serious. Children can obtain serious problems from child abuse. They can develop social problems, depression, and anxiety. There are four types of abuse: physical abuse, sexual abuse, emotional abuse, and neglect. Physical abuse can injure a child severely. Domestic Violence is a worldwide problem and affects the health and well-being of those open to it. Children that are exposed to physical abuse are at riskRead MoreChild Abuse Is A Common And Sad Fate For Many Children Essay1558 Words   |  7 PagesChild abuse is a common and sad fate for many children today, statistics show that more than four children die every day because of child abuse. Abused children not only experience the effects of the abuse in childhood, but in adulthood as well. There are ways to detect child abuse and how you can help these children. ChildHelp.org stated that â€Å"Every year more than 3 million reports of child abuse are made in the United States.† Child abuse is a terrible epidemic that needs to be put to an end

How Digital Media Is Helping Us Or Not Essay - 1270 Words

With several experiments taking place around digital media, you’d think there would’ve been a firm answer on its effects by now. The fact is there has been an answer for the problem, except it’s not just one answer, its’s several more than just one. McWilliams tackles the outcomes of the answers and whether or not digital media is helping us or not. With several sections dictating the effects of digital media and one’s mind, he provides us with fact and thought filling sections on each of the occurring issues. Whether or not McWilliams facts prove a point, it will surely dictate whether his argument would prove to be persuasive. As McWilliams begins to introduce his article with a story from Paul Miller who detached himself completely from the web, you can see he is giving us an example. Someone who perhaps relates with McWilliams argument. And this is supported lately after seeing the outcome of Millers detachment. Such as having the ability to bec ome a more effective writer (par. 3). Now we begin to see the creation of what could possibly be McWilliams argument. He then steps into what begins to be his idea of gaining back power in his second section, reclaiming control. His idea consists of understanding the ability to reclaim control from our attention span sucking devices (par. 6) He goes off on a works cited frenzy, consisting of statements from opposite ends of the issue. Some tech addicts would say there is nothing to worry about (par. 6). However McWilliamsShow MoreRelatedMass Medi The Spread Of Digital Media Communication1701 Words   |  7 Pagesthe mass media likely to survive the spread of digital media communication? The purpose of this essay is to explore if mass media is likely to survive the spread of digital media communication. Firstly, this essay discusses the definition of mass media, as well as when and where it originated in order to gain a better background understanding. It then goes on to discuss the growing popularity of digital media and how mass media communication still prevails despite the new digital media. In the conclusionRead MoreThe Impact Of Digital Media On Modern Society1618 Words   |  7 Pageslast two decades, our view of mass media communication in modern society has been extensively reconfigured by the â€Å"new media† applications stemming from the rollout of digital technologies. In so many different ways, the digital media has come to be seen as the definitive technology of our times. The powerful combination of mechanical calculation, electronics, binary code and human language system touches us in almost every aspect of life† (Athique, 2013). Media in general plays the main role in ourRead MoreBlogging And Social Media Are Challenging Conventional Ideas About News1506 Words   |  7 PagesQuestion 4: Examine the ways in which blogging and social media are â€Å"challenging conventional ideas about news† (Thorsen, 2013, p.139). . Since the turn of the century, the use of social media and blogging has changed the way in which we do many things. One thing it has had a large impact on is the news and the way we access it. It is said that we now â€Å"not only respond- to the content carried in mainstream media, but produce the content themselves†(Noor,2013). This is called citizen journalismRead MoreThe Impact Of Small To Medium Business1452 Words   |  6 PagesSmall to medium businesses (SMB) currently represent a significant portion of the United States economy. In 2016 over one-third of the US population is employed by companies with less than 100 employees. Unfortunately, as reported by the Bureau of Labor Statistics, nearly half of these entities fail within the first four years of operation. As a result, many SMBs are in search of a successful model to guide them beyond sustainability toward profitability. Concerning success for SMBs, in researchRead MoreDigital Communication And Its Effects On Ou r Society1599 Words   |  7 PagesDigital communication through today’s technology is empowering our society and strengthening human relationships through connecting us in ways that are impossible through organic human to human interaction. This exceptionally innovative technology was once only imaginable in science fiction literature, and is now a reality for most of humanity. We use this form of communication on a daily basis throughout the planet. We rarely stop to think about how wondrous and seemingly magical this advanced technologyRead MoreDigital Piracy Is It Really?1081 Words   |  5 PagesWith the growing increase in technology comes the increase in the amount of digital media that is being shared amongst the world. With technology now being the means of communication it becomes easier to help those who do not have access to certain content be able to experience it that might have not had the chance. When the topic of digital piracy is bought up in conversation it immediately jumps to the conversation that the use of piracy would be the same as stealing a car or a television, andRead MoreDigital Technologies Essay Temp1609 Words   |  7 Pagesï » ¿Ã¢â‚¬ËœWill the challenges emerging with digital knowledge contexts, for which digital literacy is being deployed, open new horizons for the human art of thinking and creating knowledge?’ (Belisle 2006, p.55). Reference: Harvard Style Knowledge can be interpreted in different ways where one scholar defines knowledge as a learnt education another interprets knowledge as intelligence. Knowledge is  continuing  a process commencing at birth.  Ã‚  Belisle (2006)  states Knowledge is much more than the transmittedRead MoreThe Power of Social Media and Its Impact on the Current Business Environment1529 Words   |  7 PagesThe Power of Social Media and its Impact on the Current Business Environment The number of internet users has increased over the last decade due to the development of new technologies, internet availability and improved connectivity. Various online communications platforms have been invented and are widely used for both personal and business purposes world wide and social networking is the latest communication platform helping people connect to each other across different places. Its introductionRead MoreTogether With The Media Coordinator, And The District’S792 Words   |  4 PagesTogether with the media coordinator, and the district’s instructional technology facilitators, we developed a survey for teachers and students to determine in-service needs. Questions in the survey were based on North Carolina’s Digital Learning Progress Rubric, Craven County Schools Digital Learning Plan, North Carolina Information Technology Essential Standards (NCITES), and the observations from the school’s media coordinator. Surveys were given t o both students and teachers. Results fromRead MoreMultitasking Essay932 Words   |  4 Pagesare some different views on multitasking and digitalized media? - What were some ways the South Korean education and health systems are trying to combat Internet and gaming addictions while instilling internet values? Do you agree or disagree with these methods? - How about the US schools? Did you agree or disagree with the use of technology in middle and high schools? - In the latter half of the documentary, they explore media multitasking on a social level. We see gamers conventions

Working with Emotional Intelligence Essay Example For Students

Working with Emotional Intelligence Essay Review Working with Emotional Intelligence Essay The book Working with Emotional Intelligence by Daniel Goleman deals with the emotional assets and liabilities of individuals in organizations. Emotional intelligence is traits that go beyond academic achievement or IQ. As a matter of fact he points out that high academic intelligence can sometimes stand in the way of emotional intelligence. Broadly speaking, emotional intelligence determines how well we handle difficult situation, which cannot be solved by logic, but more by a feel for the situation. These attributes are very hard to measure, which is why many standardized tests, whether academic or for employment, fail to measure these attributes, even though these are the one which determine to a large part how successful individuals will be in an organization. Goleman divides his book into several chapters. At first he examines the attributes of successful people. What is it that sets them apart? How do they do it? He examines the soft skills of several people who exhibit exceptional emotional intelligence and also what others fail to do, which ultimately makes them unsuccessful. He also points out the difference a single individual who possesses these skills can make to an organization. These skills are particularly important in diplomatic services, but also to the average salesperson. However, he also notes that the higher one climbs on the job ladder, the more important these skills become, and the less important technical skills are. He divides emotional intelligence into five areas. 1.Self-Awareness, which can be subdivided into emotional awareness, accurate self-assessment and self-confidence. 2.Self-Regulation, divided into self-control, trustworthiness, conscientiousness, adaptability and innovation. 3. Motivation, which consists of achievement drive, commitment, initiative and optimism. The preceding attributes are classified as Personal competence, while the next two are classified as social competence. 1.Empathy divided into understanding others, developing others, service orientation, and leveraging diversity and political awareness. 2.Social Skills, consisting of influence, communication, conflict management, leadership, change catalyst, building bonds, collaboration and cooperation as well as team capabilities. Goleman then goes on explaining how self-mastery is a part of emotional intelligence. It is the art of being able to control ones emotions. The ability to listen to ones inner feelings, using and controlling them, without letting them control you. Feelings often get in the way of even the most gifted people. They can be a liability in any position when they cannot be used in a constructive way. This can be apparent in many situations where group work is required or in sales situations for example. The third major chapter deals with people skills, which is the art of anticipating how others feel, how to influence their emotions and how to works together with others. These are the skills necessary for performing well in group situations. Being able to anticipate, what others want and how to use this to reach ones own goals. The fourth chapter then deals with the task of actually trying to improve corporate training and assessment programs. The challenge here is to find a way to determine which current or potential employees have the necessary skills to succeed in an organization. As mentioned before, these skills are not easy to measure and so assessing employees is not easy and the recommended steps are only guidelines to help in this process. The fifth and last chapter deals with how organizations themselves can improve to actually facilitate more emotional intelligence among their employees. This starts with the corporate mission statement as well as the attitude and behavior that is displayed and supported by the organization. It is the organizations duty and also in its best interest to promote practices that enhance emotional intelligence, because it enhances teamwork and the general operating climate. These skills start with the company itself, all the way from top management through all the ranks of the operation. The goal is to engage all employees to share their emotional competence in a constructive way, enabling better teamwork and overall performance. Overall I think that Daniel Golemans book is very well written and makes a lot of sense. .u942a7ceb361257fcfcf8c32cf63fb966 , .u942a7ceb361257fcfcf8c32cf63fb966 .postImageUrl , .u942a7ceb361257fcfcf8c32cf63fb966 .centered-text-area { min-height: 80px; position: relative; } .u942a7ceb361257fcfcf8c32cf63fb966 , .u942a7ceb361257fcfcf8c32cf63fb966:hover , .u942a7ceb361257fcfcf8c32cf63fb966:visited , .u942a7ceb361257fcfcf8c32cf63fb966:active { border:0!important; } .u942a7ceb361257fcfcf8c32cf63fb966 .clearfix:after { content: ""; display: table; clear: both; } .u942a7ceb361257fcfcf8c32cf63fb966 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u942a7ceb361257fcfcf8c32cf63fb966:active , .u942a7ceb361257fcfcf8c32cf63fb966:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u942a7ceb361257fcfcf8c32cf63fb966 .centered-text-area { width: 100%; position: relative ; } .u942a7ceb361257fcfcf8c32cf63fb966 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u942a7ceb361257fcfcf8c32cf63fb966 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u942a7ceb361257fcfcf8c32cf63fb966 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u942a7ceb361257fcfcf8c32cf63fb966:hover .ctaButton { background-color: #34495E!important; } .u942a7ceb361257fcfcf8c32cf63fb966 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u942a7ceb361257fcfcf8c32cf63fb966 .u942a7ceb361257fcfcf8c32cf63fb966-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u942a7ceb361257fcfcf8c32cf63fb966:after { content: ""; display: block; clear: both; } READ: Five Features Of Reality Essay Emotional intelligence is definitely becoming more and more important in organizations and life in general. However, I also think that measuring and developing these skills is a lot more difficult as being presented in the book. Many of .

A parents dilemma Essays

A parents dilemma Essays A parents dilemma Essay A parents dilemma Essay traveling to a nation that legally allowed PIG. The moral and ethical issues created by the procedure are many. Should a baby be procreated for the sole purpose of creating the stem cells that will save a previous chills life? Most parents in my opinion would agree that it is. The only thing required of the child is the umbilical cord stem cells,which usually are discarded after birth. No invasive surgery or transplant type procedures are needed. Even if the couple had no previous plans to have any more children the fact that they loved the first child so much that they would go to such great lengths to save it would suggest that they are exceptional parents. The criteria laid laid out by the Belgium authorities are strict, they give serious consideration before granting anyone permission. In fact, only 12 cases have been successful worldwide. Combine that with the fact that there are only enough stem cells to treat a certain size child takes many of the arguments against out of the equation. In fact it seems that the more facts about the procedure become known there seem to be no arguments left except for the moral ones. My personal viewpoint is that the Belgium model is a good one and should be expanded. This would eliminate the medical tourism that families are forced to go through when they are trying to save a family members life. Those who think that circumventing their native countries laws by traveling abroad should be a crime face the burden of convincing their government to enact laws imposing appropriate penalties. As with all moral and ethical issues there are two sides to everything and hopefully those who have the wisdom, compassion and common sense are the ones allowed to come up with the solution that best works.

Greek Documents Essay essays

Greek Documents Essay essays The whimsical visage of the mystic Greek actors can be still found in many melodramatic plays and performances in the western hemisphere to this day. From the pure architecture of the theatrical buildings to the actors themselves, historic Greece has had a chief impact on contemporary civilizations. Frequently you encounter countless theaters that resemble The Parthenon. Even the acting styles have their strong roots woven to Greek performances. What we take for granted today was vigilantly positioned in society by the renowned play write Sophocles, his supporters, and followers. Greece was a key point on the time line of Cultural and Artistic development, and the results are not opaque in todays modern world. What would we be without the contribution from advanced Greek mathematicians and doctors? Would we be as auspicious to have modern geometry guide us on our way to the near impossible? Would we have a thorough knowledge of the human body? Euclid, a well-noted founder of mathematics, established a large number of what we call Basic Geometry. Without the basis of geometry we would not be at the current level of mathematics. Hippocrates paved our path to modern knowledge of the human body, and advanced science rapidly. Just think of a world without all this, and then think of whom we have to thank. America is commonly associated with Democracy and Freedom. If it were not for the early law minds and philosophers, then there might not be democracy and we will all be ruled by nobles, kings, and priests. It was the combined efforts of Pericles, Socrates, and Aristotle that established many fundamental aspects of the Greek government. The philosophers provided the people with questions and power to find a better government where the people control the civilization. Greek is credited with laying the foundation of the most popular form of ruling to this day. ...

Small Business Government Contracts Essay Example | Topics and Well Written Essays - 1750 words

Small Business Government Contracts - Essay Example According to the U.S government, a small business is considered independent in its operations. In most cases, either the income generated or number of employees employed within the company determines the size of companies depending on the type of business the company is in; for instance, a service or production business respectively (Knerly, 2007). Small businesses tend to have privileged access to government contracts. A number of government bodies have been established to help the small businesses to manage contracts and enhance their networking. For example, the National Contract Management Association, Procurement Technical Assistance Centers, as well as the National Center for Small Business Information. To access government contracts, a small business is usually required to meet a number of conditions. There should be popular possession by people disadvantaged communally as well as economically (Knerly, 2007). The federal contracts target people with difficulties in relation to their race, ethnicity, as well as cultural bigotry, groups such as; Hispanic Americans, black Americans, and the Americans with Asian-Pacific descendent are some of the groups that can easily access government contracts. Prior to contracting with the government, establishing a small business requires registration with the federal government. ... Subsequently, the registered business now seeks financial opportunities that will enable it to operate effectively. The federal government provides a number of opportunities for this. For instance, there are opportunities for sub-contracting, federal grants, as well as partnering with other businesses (Knerly, 2007). Differences between the Cost Estimating Relationship (CER) method and the Engineered Cost Estimate Method Knerly (2007) acknowledges that contract pricing is a vital area for small businesses. In most cases, the government first verifies the overall cost of the business before issuing the contracts. This process usually tends to take a long time and thus, it is vital for the business to ensure that it can manage its daily operations. Small businesses can use various techniques to determine the cost of a contract. Among them is Cost Estimating Relationship (CER) technique and the Engineered Cost Estimate technique. The CER method denotes the use of set up relationships be tween independent variables to approximate a cost or price; for instance, using CER to identify the overall cost of production. The technique of approximating the rapport between independent variables and contract cost follows varied processes. First, the business or individual should clearly distinguish the dependent and independent variables they seek to determine. Second is seeking expert advice on the type of business one seeks to start. In this case, assessing the way other businesses have utilized robots in their production. By doing so using CER, a business is able to generate relevant information. Next is to establish the potency between the variables. In estimating the cost of production using CER, the connection linking the dependent to independent

Approaches to Clinical Psychology Essay Example | Topics and Well Written Essays - 250 words

Approaches to Clinical Psychology - Essay Example Most individuals are familiar with Freud’s characterization of the personality as differentiated into three categories of ego, super-ego, and id. When considering the relevancy for this personality theory for psychodynamic counseling it’s important to note that Freud believed that the conscious elements represented by the ego in certain situations experienced cognitive overload resulting in repression as a protective mechanism. Psychodynamic counseling treatment functions by determining the patient’s underlining malaise as rooted in the complex interaction of conscious and unconscious forces governing the individual’s actions. Once the forces governing the patient’s behavior have been identified, the therapy then functions to develop a functional response to the issue. As one might infer, while the process can be implemented through quick and direct methods, psychodynamic therapy usually occurs through the long-term and methodical investigation of t he patient. A number of objections have surfaced in response to psychodynamic therapy that has largely marginalized it as a therapeutic approach. One of the most prominent is the general rejection of many of Freud’s theories as largely unscientific, as their assumptions are predicated on untestable hypotheses (Corey 1991).

Electromagnetic radiation Essay Example for Free

Electromagnetic radiation Essay Electromagnetic waves are disturbances caused by the oscillation of charged particles. It consists of two parts, an electric field and a magnetic field oscillating perpendicular to each other. The wave is self-sustaining, and propagates at a direction perpendicular to both the electric field and magnetic field. There is a whole spectrum of electromagnetic waves. The ones with the longest wavelengths (range: 1 cm-1km) are the radio waves. After the radio waves, microwaves have the next longest wavelength (range: 1mm-10cm). Then, we have the infrared waves (range: 1 µm-1mm), followed by light (range: 400nm-700nm), ultraviolet rays (range: 1nm-100nm), x-rays (range: 0. 1nm-10nm), and gamma rays, which have the shortest wavelengths amongst the different electromagnetic radiations (range: 0. 01nm-0. 1nm). b. How you determine the temperature, composition, and motion of an object from its light spectrum? Different elements emit and absorb light waves differently. Hence, when viewed through a spectroscope, different elements will have different spectral patterns. The object’s composition is obtained from noting which spectral lines are present or absent. We can also determine the density of the object depending on the amount of lines present in the spectrum. The more lines and the more continuous the spectrum, the denser is the material. On the other hand, the temperature of the object will affect the shapes spectral lines emitted by the object. If objects have high temperatures, their spectral lines will be broader, that is, it is spread over more frequencies than if it had lower temperature. To determine temperature, Finally, the Doppler Shift tells us the motion of the object, whether it is moving away or toward us, and with what speed. When the observed object is moving toward us, the spectral lines we observe occur at shorter wavelengths when we compare it to those measured in the laboratory. This is called â€Å"blueshifted. † On the other hand, if the object is moving away from us we observe the lines to occur at longer wavelengths. In this case we say that the lines are â€Å"redshifted. † The amount of shifting will determine the speed of motion. c. In what way do astronomers infer that the Sun’s energy comes from nuclear fusion reactions? How do we know it does not come from chemical burning? Even though both nuclear fusions and chemical reactions result in the release of energy, nuclear fusions release much more energy than chemical reactions. This is due to the nature of each reaction. Given that the energy that the sun produces is extremely high, it is impossible that chemical reactions are fuelling it, for if that were the case, then the sun will not be producing enough energy to sustain life on Earth. If it were chemical reactions powering it, it would be producing roughly one-millionth of the energy it is producing now. d. Explain how the Sun produces energy by nuclear fusion. Because of the amount of matter present in the sun, it is in danger of imploding. What keeps this from happening, however, is the nuclear fusion that occurs in its core, which is so hot because of the pressure from its mass that is being pulled inwards by gravity. In the core, hydrogen nuclei are forced to come together. This fusion creates helium-4 and energy. Since the resulting He-4 atoms are less massive than the initial hydrogen atoms that fused together, the missing mass is what was transformed into energy. This is best explained by the most famous equation in Physics, E=mc2, which states the equivalence of mass and energy. e. When we look at stars in the sky, we see a wide range of brightness. Explain the factors that would make one star appear brighter than another. There are two factors that affect the brightness of stars in the sky. The first one is the inherent characteristic of the star, which dictates how absolutely bright or luminous it will be. The second factor that affects the way we see stars is their distance from the earth. The farther they are, the dimmer they would appear. This is because the light they emit would need to pass through interstellar matter that could disperse, absorb or reflect the light in different directions. f. Compare the Sun with other stars. The Sun is called such by virtue of its position, that is, it is in the center of the solar system. Technically, however, the sun is also a star. It differs from other stars in its size, temperature, age, and color. The Sun is a dwarf star, about 4. 5 billion years old, and is classified as â€Å"yellow,† which means that it has an average temperature of about 6000 K. Hotter stars are classified as blue-white, while cooler stars are red. g. Consider a star at the upper part of the main sequence (label it Star A) and a star in the lower part of the main sequence (label it Star B). Which is: 1) Larger? Star A 2) More luminous? Star A 3) More massive? Star A 4) Hotter? Star A h. Compare the life spans of low mass stars and high mass stars. Explain why they are different. The life span of low mass stars is longer than the life spans of high mass stars. The reason for this is that the higher the mass of the star, the more hydrogen is needed to undergo fusion to keep the star from collapsing under its own gravitational force. i. What would an imaginary terrestrial observer see as the Sun runs out of hydrogen? If life is confined to Earth when this happens, would life perish from heat or from cold? Explain. As the Sun runs out of hydrogen fuel, it will start consuming helium. This leads to the sun increasing in radius, eventually turning it into a red giant. When this happens, the sun will grow so large that it can engulf the earth. Life on Earth would perish from extreme heat. When the helium runs out, however, the sun will shrink to a white dwarf. The reason for this is that the sun is too small to continue burning elements larger than helium. j. What kind of stars eventually become white dwarfs? What kind eventually become supernovae? What will be the ultimate fate of the Sun? Why? A white dwarf is an extremely dense star, with the mass of the sun and the size of the earth. It is composed of the remnants of stellar matter, which is mostly carbon and oxygen. In order to turn into a white dwarf, stars need to have a size of about 0. 07-10 times that of the sun. On the other hand, a supernova is formed when a massive star consumes all of its nuclear fuel and thus collapses under its gravitational field. Because of the high gravitational force that causes its collapse, the dead star suddenly explodes. A star that is about 8-10 times more massive than the sun will end its life as a supernova. The ultimate fate of the sun is to become a white dwarf. The reason for this is that the sun is not very massive to turn into a supernova, thus lacking the critical mass that would cause it to collapse under its own weight.

Clifton Suspension Bridge Essay -- History Historical Bridge Architect

Clifton Suspension Bridge The Clifton Suspension Bridge is located in Bristol England, and spans the beautiful Avon gorge. This bridge has become the symbol of Bristol much like the Eiffel tower has of Paris, and the Opera house has of Sydney. The story of the Clifton Suspension Bridge began in 1754 with the dream of a Bristol wine merchant who donated his life savings to build a bridge over the gorge. To decide on a suitable design for the bridge a competition was held. Thomas Telford, the leading civil architect of the time was the judge. Mr. Telford attempted to submit his own design; however the decision to declare himself the winner was overruled and a second competition was held. This time, contrary to the recommendation of Thomas Telford, 24 year old Isambard Kindom Brunel was declared the winner and appointed project engineer. Brunel’s design consisted of a suspension bridge that spanned the breath of the gorge. Telford disagreed with the concept of erecting a suspension bridge of this size in such an exposed position. His doubt was likely a result of the near destruction of his last project the Menai suspension bridge. Nonetheless Brunel was given his first commission, and construction on the bridge began. The foundation stone was laid in 1831, however the project was plagued with political problems and by 1843 the project was abandon with only the towers complete. Before the political and funding problems could be resolved Brunel died an unexpected death at just 53 years old and the project had to be finished with out him. The design of the bridge was altered after his death. The original scheme was far more ornate with stone lions and Egyptian inspired decoration, these were left off the engineers who finished t... ...le plagued this project and by the time it was complete it was no longer the largest spanning bridge, though it is still a spectacular bridge sitting 76 meter above a deep gorge. Certainly a site worth seeing, apparently it is breathtaking to drive down the road to Bristol, turn a sharp corner and the white structure spanning the gorge. Today it costs 30p to cross the bridge in a car, pedestrians are not charged, and the speed limit has recently been raised to 25 miles per hour. Work Cited 1.) http://www.clifton-suspension-bridge.org.uk/index.php, October 27, 2004 2.) http://www.greatbuildings.com/buildings/Clifton_Suspension_Bridge.html, October 27, 2004 3.) http://www.farvis.com/bridge,htm.htm, October 27, 2004 4.) http://www.about-bristol.co.uk/lnd-00.asp, October 27, 2004 5.) http://www.brantacan.co.uk/suspension.htm, October 27, 2004

KFC Case Study Essay

Introduction KFC (Kentucky Fried Chicken) is one of the most popular and widely spread fast food chain spread across various countries. KFC has established in market as a specialist in fried chicken. Headquartered in Louisville, Kentucky, US, KFC today is world’s second largest fast food chain after McDonalds with presence in several countries. As of December 2012, KFC had more than 18,000 outlets spread across 120 countries. Yum! Brands is the parent company which owns KFC along with other subsidiaries such as Pizza Hut and Taco Bell restaurants chain (Liu, 2008). Founded by Harland Sanders in Corbin, Kentucky KFC clocked close to $11 billion in revenues by end of 2011. KFC can be credited for being a pioneer in popularizing chicken in fast foot industry. As a company KFC has been termed as one of the most innovative company in terms of marketing its product among customers. Over a period of time it has given a stiff competition to other fast food chains like McDonalds, Starbucks etc. thr ough its comprehensive and effective marketing strategy. LO1.1: Changing Perspectives in Marketing Planning Concept of Product: KFC founded in 1930, has always believed in the concept of product. Its primary product –fried chicken has remained the most sought after fast food product since its inception. With time KFC added range of fast food items catering to different taste buds and eating sensibilities. This approach reflected that how it has adapted itself in the changing and challenging environment by rival companies like McDonalds etc. Product development and adapting in the changing market perspective is crucial for a fast food chain like KFC (Ghanawi, 2012). Concept of Selling: KFC has kept its focus on ensuring that consumers favour the product which offers the best in terms of taste and quality. KFC has never comprised with the quality of the product it has offered to customer. Since inception it  has maintained its trademark taste of the fried chicken which has resulted into a loyal base of customer following. KFC has never taken its popularity for granted and has always believed in getting feedback from customer through various channels, which in return has helped it further to optimize the quality and other factors associated with its fast food products. Concept of Marketing: KFC has always been aggressive in terms of marketing its product. Even though it has established itself as leading player in fast food sector, despite of this fact it has never shied away from marketing efforts towards its product. This focus on marketing helps in creating brand awareness and customer satisfaction. Concept of Societal Marketing: Societal marketing is an important concept in marketing strategy of any company. KFC has always believed in reaching to its customer through various ways like customer surveys, feedbacks etc. This helps KFC in establishing a close bonding with its customer which eventually helps in increasing the sales. Through its feedback and survey it has launched geographic specific products as well in order to cater localized taste and sensibilities. L.O. 1.2: KFC’s Capability for Planning its Future Marketing Activity For KFC, capacity planning for its marketing activity is an extremely critical part of the business as complete business relies heavily on the future forecast and trend. This capacity planning strategy is focused on determining current and future requirement of a typical fast food specific market. Capability for planning its future marketing activity has several important points which need to be understood, they are as follows: Financial Capability: KFC earned revenue of nearly $11 billion in 2012 underlines the fact that it has enough financial capabilities to compete with other fast food chains like McDonalds etc. This has also ensured that with a strong revenue model it has sufficient marketing budget allotment for maintaining its market positioning. Technological Capability: KFC has always focused on supporting its marketing activity through use of superior technologies. These technologies helped in optimizing its operation as well as marketing activities. Popular Products: Like its other competitors, KFC has always maintained a wide range of popular fast food product. Its trademark chicken burger and other chicken fast food products has helped in maintaining a niche market in non-vegetarian fast food segment. Having a popular line of products always helps a company in establishing brand connectivity with the  end customer (Witkowski, Ma & Zheng, 2003). LO 1.3: Techniques Used by KFC for Organizational Auditing & for Analysing External factors that affect marketing planning Multinational companies like KFC are aware of the fact that effect marketing planning cannot be achieved without appl ication of techniques for organizational auditing and analyses of external factors. External factors for KFC comprises of Macro environment and Micro environment. Macro environment consists of aspects such as social, cultural, legal, economic, political and technological. These aspects further include other factors such as demographics, environmental limitations and broader societal factors. On other hand micro environment includes other constraints such as market structure, suppliers, customer, trend of the market, and competition. Organizational audit helps KFC to analyse and examine resources available and supplies suggestion related to strength and weakness of the company. Organizational considerations are controlled by KFC itself hence it is important that it should avoid any sort of issues from this area. It is vital for a company like KFC to consider organizational auditing and development of the SWOT analysis (Magrath, 1986). It is important especially to take advantage of its organizational strengths, reduce any limitation, and exploit market opportunities as they appear. External environment is critical since it gives direction to behaviour and overall marketing strategy of a multinational company like KFC. L.O. 1.4: Assume that you have just been promoted to the position of marketing manager in a Fast food organization. Carry out organizational auditing and analysis of external factors that affect marketing planning in your organization. As a marketing manager it is important to understand the role and importance of organizational audit and analysis of external factors. This is critical because it leads to a direct impact on the success of the marketing strategy of KFC and its goal to maintain its niche position of fried chicken fast food specialist. Organizational audit focuses on entire business, it focuses on the business objective, goal, mission, vision and all strategies being applied in the business. SWOT analysis is one popular and effective tool for audit of such factors. Following are the result for the SWOT analysis done for KFC: Audit focusing upon organizations marketing objective and strategy helps in  determining how well those strategies is suited to the current and forecasted market environment in fast food segment across various geographies. Organizational audit of marketing strategy is concerned specifically with a goal of evaluating organization’s structural capability and its preparedness for implementation of the strategy needed for further development of the business and fast food segment in general. Organizational audit helps in covering wide spectrum of functions like quality of organizational systems for analysis, control and planning. L.O. 2.1: Assess the main barriers to marketing planning Following barriers needs to be addressed: Lack of Vision: KFC has to be cautious while implanting its marketing plan. In order to ensure an effective implementation it is important to have a comprehensive plan. However marketing plan should ensure that it covers every aspect which it can face due to changing market environment (Christian & Gereffi, 2010). Poor future vision can result into an insufficient marketing plan which can lead to failure. Less focus on Innovation: Although fast food segment has been dominated by products which have not changed over a long period of time. However with changing customer taste and preference, it is critical for KFC to focus on innovation of new fast food items which can offer something new to customer. It has to innovate and customize its product based on various geographies it works in. Leadership issues: KFC comes under a single brand known as YUM! Brand, which operates other subsidiaries brands such as Pizza hut and Taco Bell. In order to ensure a smooth functioning of the business, it is important to segregate the leadership for a better focus on the individual brands. This will help in brand specific focus and other management related activities. L.O.2.2: Examine how organizations may overcome barriers to market planning KFC being an international chain of fast food joints, it has huge pressure in terms of ensuring that its market planning is always in sync with its business objectives. In order to achieve that KFC needs to ensure that irrespective of the geography it is operating in, it should take care of certain barriers which might become a road block in an effective marketing planning. First important barrier is confusing marketing tactic with strategic tactic, often organization end up getting confused between the  two. Hence KFC should ensure that it has clear demarcation of its operational tactic and its marketing tactic. Another aspect is overcoming organizational barriers, in way of effective market planning, organizational barriers like slow decision making process, unnecessary hierarchies etc. might create problem in effective market planning. Another important barrier is failure to prioritize the objectives to be achieved from the market plan. In order to achieve the maximum out of a market plan, it will be important for KFC to prioritize its requirements or goals. For example its expectation from Asia geography might be different as compared to European continent, in such circumstances it needs to accordingly prioritize its market plan activities and set the goal on those priorities. L.O.3.1.: Marketing plan (notes for power point presentation) S ituational Analysis: KFC is famous for its non-veg range fast food products Increasing trend towards vegetarian fast food products Demand for economic and quick snack vegetarian fast food products in growing countries such as India Campaigns from PETA are another reason why people from west are also moving away from non-veg fast food items. Market Segmentation: Total market of fast food market is around $15.2 billion (2011-12), important point to note that despite presence of various kind of fast food products there is hardly any presence of veg fast food products this highlights that there his huge scope for veg fast food products which are cheap but have superiors quality. Competition: Major competition for KFC veg Snacker is from veg products such as Subway’s veg sub, McDonald’s veg burger, McDonald’s veg wrap etc. and other local player specializing in veg fast food products Consumer Analysis: Population in growing economies seek cheap but tasty and good quality fast food item. In country such as India, there is huge vegetarian population which also like fast foods such as veg snacker bu rger offered by KFC. Marketing Challenges Faced: (S) Strength Second best global brand in fast food industry Famous and popular formula of original 11 herbs and spices recipe Support of popular subsidiaries such as combination of KFC – Pizza Hut and KFC – Taco Bell Leadership position among companies offering chicken as their primary product offering (W) Weakness includes Negative publicity from health conscious groups Row over quality of chicken used as raw material Vulnerable to downfall in business due to issues like bird-flu Lack of strong marketing efforts as compared to companies like McDonalds (O) Opportunities includes Increasing demand for healthier food Focus on home delivery of the products Scope of introducing new varieties in its chicken range of products (T) Threats includes Trend towards healthy food habits Currency fluctuations Various law suits from groups supporting green and vegetarian food Marketing Strategy: Product: Veg Snacker in a country like India is fulfilling the requirement of cheap, quick and tasty fast food. Veg Snacker also has better nutritional value as compared to other competitors such as McDonald’s veg burger, and cottage cheese burger and wraps Place: KFC should focus on markets dominated by veg population, its distribution channel should be in place for procurement of raw material for its veg products. Pricing: Unlike other KFC product, veg Snacker has been priced competitively to attract customer with low budget but are looking for quality veg fast food products. Promotion: KFC should focus on this aspect that being a famous brand for non-veg fast food products it is now focusing on veg items as well. It should focus on ensuring that quality of veg fast food items is equally good. Conclusion This marketing plan for veg products has to be implemented carefully because of risk due to brand image. Marketing plan for veg products has to be isolated from overall marketing plan, since main focus of KFC has been on non-veg fast food items. Pricing and Packaging of the product is critical for overall success of the veg line of fast food items. L.O.3.3: Examine techniques for new product development KFC can opt for eight stages of a product development which involves following process: Concept Generation of New Product: SWOT analysis can be used effectively for assisting basic research towards new concept generation of a fast food product. Concept Screening: KFC based on a new concept/idea can then screen and question the relevance of the concept. It is very important for KFC to understand that relevance of the product that should be implemented as per the market situation. Working on a concept which competitors have already launched might not be a logical business strategy. There should be clarity related to the target market as well. What customer base KFC will be targeting should be clear from the concept stage itself (Starvish, 2011). Concept Development and Product Testing: KFC should also focus on the proper testing of the new product for its market suitability and target customer segment. For example a spicy chicken burger might not be successful in market dominated by less spice loving population. Thus a product should be tested internally before it is launched on a wider scale. Beta Testing and Marketing Testing: KFC can understand a significant part of customer feedback through a selected launch of the product to a specific set of customers. With a proper feedback channel, valuable inputs regarding the product can be collected which can be further used to optimize the end product before it is launched. Technical Implementation: Technical implementation phase will include activities like all the logistical attributes which will be necessary for a producing the fast food product. Thus how a raw material will be procured? What raw material will be used? Availability of the manpower for the production and several other facts should be taken care by KFC in this particular phase of the product development. Commercialization: Commercialization is the critical phase, where post development of the product there has to be specific budget and time for product promotion and creating awareness about the product. Optimization of distribution channel and monetization of the product is also crucial part of this phase. Product Pricing: For a company like KFC which has operation in developed as well as developing countries, pricing is a critical aspect of the whole business. In price sensitive markets like Asia, any wrong pricing strategy can result into product failure. L.O.3.4 Pricing policy, distribution and communication mix for: Wrigley’s chewing gum: Wrigley’s chewing gum is a classic example of how a company can create  success through a product which is not a necessity for consumers. Through its aggressive strategy in pricing, distribution and communication it has ensured that it remains on top in chewing gum category. Rather than focus on creating a premium product, Wrigley’s focused on getting its basic correct through an economical pricing of the product which ensured that people adopted and started using the product. Through its intensive market research it strengthened its distribution channel and formed a strong relationship with retailers. With its innovative and aggressive marketing and communication strategy, it has ensured that consumers do not forget about the brand. Sky TV: Being one of the pioneers in direct- to-home concept, Sky TV always ensured a balanced approach in terms of pricing. It offered both segment of customers i.e. segment which was bothered about value delivery and segment which believed in cost of product. It bundled and offered them in various packs based on their popularity and subscription cost. Sky TV initially had been aggressive in its communication strategy to reach its customer, which paid off positively. With focus on acquiring new customer base, Sky TV has always been innovating in terms of its communication approach to actively engage with its customer base. BMW 7 Series: Keeping in with tradition, BMW has maintained a premium pricing over each of its product. Main reason behind this is to maintain an exclusivity of the brand along with a healthy margin on the product sold. Thus it never comprises with its pricing strategy to boost its sales volume. BMW 7 Series has been able to penetrate the upper class of the car buyers through its wide spread distribution channel, which not only sells the car, but also provides an effective after sales service to the vehicle. Communication mix for BMW has always been focused on the premium segment of society, for whom spending money is not an issue, but they are cautious about the premium attached to the product. Bentley Car : Similar to brands like BMW, Audi etc., Bentley has ensured that it is known as super premium car making company. That is why despite of slump in its car sales it never tweaked with its pricing strategy. It has always focused on the premium and high net worth individual who are more focused on the brand and the premium attached to it. Distribution channel of Bentley is not as strong as its competitors, but it does have presence in majority of the prime cities across globe. Its communication mix and marketing has always targeted rich customers who have  always believed in owning the best of every segment. Hilton Hotel Room: Hilton has always believed in providing best of the user experience to its end customer, even if it comes with an extra cost. That is why Hilton boasts of a loyal set of customers who always prefer Hilton over other hotel. Hilton has given preference to exclusivity over the pricing factor, with added luxuries as compared to other competitors and a personal touch in its services Hilton has always been able to justify its above average pricing structure. With a wide presence across the globe, it has been able to establish a brand name through which its customer can connect easily. Holiday Cruise from London to Florida: Cruise holidays have always been a popular product among tourists. Tours and travel companies have ensured that they capitalize on this craze. However with a holiday cruise as far as from London to Florida is concerned, it depends on the partner offering. Pricing strategy should be focused more on upper segment of the society, because they are the one who can afford a cruise travel. With various luxuries added, cruise holiday can justify its pricing strategy as well. Distribution has to be maintained through extensive network of tours and travel operators. With multiple holiday packages being promoted, a holiday cruise has to be promoted aggressively in order to ensure that it can be differentiated from other holiday packages. L.O.3.5: Explain how factors affecting the effective implementation of the marketing plan have been taken into account Various factors which affects the effective implementation of the marketing plan are as follows: Information about Target Segment: For KFC the target customer has always been the teen and post teen. Their advertising campaign has primarily revolved around college going students and working professionals. However with time, and competition from rival fast food companies, they have focused on various age groups (Roller, Voorhees & Lulnkenheimer, 2006). Important aspect is that whatever fast food product has been launched, it has been done with proper knowledge of its target customer. For effective implementation of marketing plan prior research about the target customer base is extremely critical. Measurable Goals and Objectives: Marketing team at KFC has to be clear about their end goals and organizational objectives. Clarity on these two aspects is important towards effective implementation of the marketing plan. In fast food segment, acceptance of the new product launched, and objective achieved  in terms of the expected sales helps towards effective implementation of the marketing plan. Proper techniques for forecasting of the expected sales and measurable goals helps in und erstanding the success of the product launched. Proper and Effective Communication Tactics: Fast food companies have to be very thoughtful with their communication strategy. Even a slight mistake in terms of improper communication can lead to disastrous result. With various lobbies opposing junk food or fast food segment, there is always a pressure on companies like KFC to come up with relevant and targeted communication. Thus what channel is being selected for communication also matters a lot. For example if target demography is vegetarian in nature then launching and creating campaign about a chicken burger will be a big mistake. Hence optimization of communication tactic is an important stepping stone towards effective implementation of the marketing plan. L.O.4.1: Explain how ethical issues influence marketing planning Fast food segment has to face several ethical issues, which eventually shape up their marketing plan. There are many countries which are extremely particular about the quality of the product and its raw material used. For example a country or area dominated by vegetarian population will never accept a chicken or beef burger. That is why in the stores there has to be strict check on what is being served to the customer. Recently there was a viral video on social networking site which highlighted how raw material for KFC is procured which highlighted several loop-holes in the procurement process. This issue exposed the hygiene and cleanliness standards in the procurement as well. Such kind of ethical issues many times results in lawsuit etc. (Schrà ¶der & McEachern, 2005). L.O.4.2: Analyse examples of how organizations respond to ethical issues KFC has witnessed an exponential growth across globe. But with this growth rate there are several instances of backlash against the brand as well. For example a slight negligence in a vegetarian dominated population can lead to ethical issues among the population and negative publicity for the brand. In any such instance where KFC has been on the defaulter side, it has always cooperated with the respective agencies and has proactively accepted its mistake wherever necessary. As a brand KFC has never ignored its social responsibility and accepting mistakes because of its negligence. In order to address any consumer complain they have dedicated complain cell which handles consumer grievances. L.O. 4.3: Analyse  examples of consumer ethics and the effect it has on the marketing planning Consumer ethics has major impact on designing of market strategy of a company. For example KFC avoids an aggressive marketing of non-vegetarian products in vegetarian dominated population. KFC also avoids targeting kids as their target segment since fast food are considered as unhealthy and greasy in nature In order to have a strong brand connect and brand value it is important to keep all the ethical issues in perspective while developing the market planning strategy (Parasuraman, Grewal & Krishnan, 2006). References: Liu, W. K. (2008). KFC in China: secret recipe for success. John Wiley & Sons (Asia). Ghanawi, N. (2012). The Internationalization of KFC. Witkowski, T. H., Ma, Y., & Zheng, D. (2003). Cross-cultural influences on brand identity impressions: KFC in China and the United States. Asia Pacific Journal of Marketing and Logistics, 15(1/2), 74-88. Magrath, A. J. (1986). When marketing services, 4 Ps are not enough. Business Horizons, 29(3), 44-50. Christian, M., & Gereffi, G. (2010). The marketing and distribution of fast food. InPediatric Obesity (pp. 439-450). Springer New York. Sophonsiri, S., & Polyorat, K. (2009). The impact of brand personality dimensions on brand association and brand attractiveness: the case study of kfc in thailand. Journal of Global Business & Technology, 5(2). Starvish, M. (2011). KFC’s explosive growth in China. HBS Working Knowledge. Roller, S. T., Voorhees Jr, T., & Lulnkenheimer, A. K. (2006). Obesity, food marketing and consumer litigation: threat or opportunity. Food & Drug LJ, 61, 419. Schrà ¶der, M. J., & McEachern, M. G. (2005). Fast foods and ethical consumer value: a focus on McDo nald’s and KFC. British Food Journal, 107(4), 212-224. Parasuraman, A., Grewal, D., & Krishnan, R. (2006). Marketing research. Cengage Learning.

African Americans Many Rivers - 1734 Words

The African Americans: Many Rivers to Cross, is a six-part Public Broadcasting Service (PBS) television series that chronicles the African-American experience beginning with the origins of the transatlantic slave trade, journeying to the inauguration of the first African-American president. It recounts the African American history, exploring the African-American people, including the diversity of cultural institutions, political strategies, and the religious and social perspectives they have developed- establishing their own culture, history, and society all while traveling a journey of unimaginable odds. In addition, this series travels through 5 centuries of historical events and struggles, ending with the present- detailing the strides African Americans made towards resiliency, a sense of community, social connections, social networks, social support, and connections of faith. Keywords: series, African-Americans, history, diversity, cultural, social, historical, resiliency The African American Journey to Cross Many Rivers The African Americans: Many Rivers to Cross details more than just black history, it explores black identity and what it truly means to be an African American in the United States today. This documentary unveils the different religious and social perspectives, as well as the evolution of the African American people. Anyone watching the documentary, The African Americans: Many Rivers to Cross, is taken on a journey on the black experience-Show MoreRelated The Use of Symbols in Langston Hughes The Negro Speaks of Rivers570 Words   |  3 PagesThe Negro Speaks of Rivers The poem ?The Negro Speaks of Rivers? by Langston Hughes contains many symbolic meanings about the identity of African Americans. Throughout the poem Hughes uses metaphorical statements to suggest to the reader what the soul of the African American has been through. 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