Harmful Effects of Smoking - 806 Words

Smoking has become very common and fashionable, especially among young boys. This habit usually begins at school when boys try to experiment with every new thing that they can lay their hands on. Despite the warnings given by doctors about the ill-effects of smoking, people continue to smoke. Smokers are addicted to it, and even if they want to, they cannot refrain from picking up a cigar or cigarette and puffing away. Some youngsters smoke for the sake of society and some feel that would make them appear liberated and broadminded. In the beginning, a teenager may take a few puffs from his friends cigarette; then comes a time when it becomes an indispensable part of his life. Several puffs lead to the formation of a habit. Soon smoking†¦show more content†¦Lung Cancer). The reason why people get addicted to any type of tobacco product is because all tobacco products have nicotine in them Tobacco companies are doing very well all over the world. Every packet of cigars or cigarettes has a warning inscribed in it: cigarette smoking is injurious to health. Yet the smoker never reads this warning and even if he reads it he never pays heed to it. The government raises the price of tobacco every year. This is usually done to discourage people from smoking. Yet smokers continue to be slaves of this habit and often spend a substantial part of their earnings on cigarettes. Cigarette advertisements lure people into smoking and most active smokers cause a great deal of harm to passive smokers as well. Smokers force the members of their family to bear the ill effects of the smoke that they exhale. Smoking can be stopped by a strong will power and every person has the capacity to give it up once he sets his mind at doing so. The harmful effects of smoking are: Lung Cancer Smoking accounts for about 80-90% of all chronic obstructive pulmonary disease, emphysema, chronic mucus secretion, and chronic air flow blocks. Smoking is involved in 85% of all lung cancer deaths. An individual with chronic bronchitis, which is caused by smoking, is more likely to get a bacterial infection if he or she is aShow MoreRelatedThe Harmful Effects Of Smoking And Smoking1380 Words   |  6 Pagestime they light a smoke. Some of the harmful effects of smoking include various potentially lethal diseases to the smoker and others exposed to secondhand smoke, the sinful addiction caused by a key ingredient in cigarettes, and social issues smoking causes for smokers and their loved ones. Smoking should be prohibited completely because of the harmful physical and social effects it has on smokers and the non-smokers they associate with. First of all, smoking creates a number of health problems forRead MoreHarmful Effects of Smoking1418 Words   |  6 PagesHarmful effects of smoking Doan Thi Huong Thao BAIU08155 International University HCMC Academic English 2 Bien Thi Thanh Mai Instructor May 17, 2010 Abstract Smoking is known to be a primary cause of harmful effects on health, family, environment and society. However, scientist research in health and environment, that researches show that smoking cause many diseases, even lung cancer. An aim of my study has been to determine that smoking also effect on family and society. Results indicatedRead MoreHarmful Effects of Smoking2429 Words   |  10 PagesHarmful Effects Of Smoking Smoking isnt good for ones body. Especially if youve been smoking a pack a day, and for a long period of time. But what is the full extent of the effects of smoking on your body? The effects of smoking varies from person to person as it will depend on the persons vulnerability to the chemical in cigarette or tobacco smoke. It will also depend on the number of cigarette sticks a person smokes per day, the age when the person first started to smoke, and the number ofRead MoreThe Harmful Effects Of Smoking Tobacco1547 Words   |  7 Pages The Harmful Effects of Smoking Tobacco My purpose for writing this paper is to educate the reader of the harms and effects done onto a person from smoking Tobacco and persuade anyone thinking about or attempting to smoke Tobacco to consider the following for your own benefit. I will cover most harmful effects Tobacco has on not only the person using it but also the people around them. I will also show both sides of the argument with both the pros and the cons of smoking Tobacco as well as provideRead MoreThe Harmful Effects Of Smoking Cigarettes964 Words   |  4 PagesTobacco is widely used by people around the world. It’s so addicting that many people cannot prevent themselves from smoking. The reason is because of a toxin called nicotine. Nicotine can be found in all tobacco products. Prior to research, researchers have found that nicotine changes the way the brain works, also when a person smokes tobacco they not only consume nicotine, but also over 600 chemicals including tar, ammonia, acetone, lead, methano l, and more (What s In a Cigarette?). Many ofRead More Harmful Effects Of Smoking Essay1907 Words   |  8 Pagespeople die because of lung cancer or other tobacco related illnesses. Everyone in the world comes in contact with smoke from a cigarette at least once in their lifetime, whether it is at a restaurant or at work. Millions of people are addicted to smoking, and thousands more become addicted every year. Cigarettes and other tobacco products are everywhere. Most of the addicted smokers started when they were young (Roberts 18). The reason why people get addicted to any type of tobacco product isRead MoreSmoking Life Away: The Harmful Effects of Smoking Cigarettes1403 Words   |  6 PagesSmoking Life Away Smoke travels far. After the smoke is released, it diffuses and travels in the atmosphere reaching just about anything at a reasonable distance. When one smoker puffs out, it affects that person, somebody across from that person, and the clean air around that person. Ever wonder why warnings and disclaimers are always present with anything that concerns smoking? This is because it is dangerous, and it is harmful , and it should warn you about the lasting impact it leaves youRead MoreEssay on Harmful Effects Of Smoking Cigarettes1247 Words   |  5 PagesHarmful Effects Of Smoking Cigarettes Mentioned Photos Not Included There are numerous effects of smoking Cigarettes that affect the individual. They can affect not only your health but also your social and family life. It can also affect the non-smoker around you. Non-smokers suffer from allergies, noise and eye irritations and headaches as a result of inhaling second hand smoke. Smoking while youre pregnant can result to the growth of the foetus and may even result in the death of the babyRead MoreShould Smoking Be Banned Harmful Effects On Individuals And The Economy1498 Words   |  6 Pages Smoking- A Costly and Deadly Habit One of the most common problems today that are killing people all over the world is smoking. Stress, personal issues, and high blood pressure are many reasons why people start this horrible habit. One cigarette leads to another which then can lead to major addiction. When someone smokes a cigarette they are not only hurting themselves, but others around them. Smoking causes people to be exposed to hazardous fumes and chemicals in many places. The habit of smokingRead MoreSecondhand Smoke Essay807 Words   |  4 PagesSecondhand smoke is just as harmful as smoking because it leads to a higher prevalence of cancer and heart disease, it affects children’s health, and harms nonsmokers since they are healthy. You ever thought if smoking was harmful to you or your friends? Is smoking really that good? Many years smoking has been proven to be harmful. Smoking takes control of your mind, body and physical appearance sometimes. Many smokers are starting to smoke now at a young age. Sm oking isn’t only harmful to you but all the

Rio Grande Supply Company Case Study - 1417 Words

RIO GRANDE SUPPLY CO. A Case Analysis Report for Management Dynamics RO90234 Professor Efren Laxamana Ateneo Graduate School of Business 070610 Revisions RECOGNITION OF DECISION REQUIREMENT FACTS OF THE CASE: †¢ Jasper Hennings, president of Rio Grande Supply Co., knew that a company’s top executives are responsible for determining an organization’s corporate culture. He was proud of the culture of the Texas-based wholesale plumbing supply company. His management team espoused and lived the values: integrity, honesty, and respect. †¢ The company’s internet policy only allows use for business-related activity. However, Hennings vetoed the provision that management can review and access anything the employees†¦show more content†¦3. Revise and/or institute strong Code of Ethics that needs to be consciously modeled and enforced. Advantages: o Strengthen company values from the review of the internal culture and its value systems. o Strengthen corporate vision and subsequently its implementation. o Avoid confusion and indifference with a well-built campaign. Disadvantages: o Management might start losing the humanistic perspective and solely focus on the rules. o May hamper employees drive to innovate and be creative if implementation is not done correctly. SELECTION OF DESIRED ALTERNATIVE The best choices would be a combination of: Recall the dismissal of the female employee and ask Darger to seek professional help and revise and/or institute strong Code of Ethics that needs to be consciously modeled and enforced. IMPLEMENTATION OF CHOSEN ALTERNATIVE First of all, setting separate meetings with the female worker and Darger will put things is perspective. Hennings can recall the dismissal of the former and explain the reasons for doing so (please see advantages of alternatives). If done right, the female worker can be an invaluable ally in the coming campaign. Next, talk to Darger about addressing his present quandary. Seeking professional help will be on top of the list in exchange for his conditional employment status. It would be nice if Hennings can find out if the company canShow MoreRelatedAlbuquerque vs. Isleta Pueblo Water Case2336 Words   |  10 PagesPueblo used water directly from the river for drinking during religious ceremonies. In 1992, Isleta Pueblo got their approval by EPA to set their own water quality standard. The sewage treatment plant for the Albuquerque city puts water into Rio Grande. In this case, Albuquerque and Isleta Pueblo request for different standard for water quality standard. The water quality standard for Albuquerque already meets the standard of Environmental Protection Agency (EPA) including the arsenic concentration.Read MoreEnvironmental Issues Of Environmental Justice1746 Words   |  7 Pagesof environmental laws, regulations, and policies. The other is a mixed body of social science literature pertaining to anything from environmental laws to political ecology. Primarily based around the concept of injustices carried out by energy companies, environmental injustice is still a rampant problem in todays wide variety of social justice issues. While the prior two meanings mentioned are the main ones, some other definitions include equitable distribution of environmental risks and benefits;Read MoreTransportation Issues and Port Gridlock2387 Words   |  10 Pagessystem is arising from the environmental regulations now imposed by the U.S government through Environmental Protection Agency (EPA). 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Lastly, anotherRead More Population And Immigration In Relation To The Job Market Essay3148 Words   |  13 PagesAges and Job Opportunities: Obviously this enrollment study has direct ties to the job market. As the baby boomlets leave school, it is assumed that they will join the labor force. The civilian labor force in 1992 was 127 million. The projection for the labor force on 2005 is projected at 151 million (National Current Employment Statistics. Now lets do some basic economics... what happens when the demand for jobs is greater than the supply? Seeing as the population will have more and more competitionRead More Colonialism and Dependence Essay6629 Words   |  27 Pagesobstacles were removed for the total incorporation of the entire region into the international division of labour that was centered in England. The words quot;sovereigntyquot; and quot;independencequot; were not then, and still are not in most cases, more than the lip service that vice pays to virtue. In reality, most Latin American countries have never controlled their own internal markets nor the destination of the economic surplus generated by their productive forces. The control of theirRead MoreImmigration Over The United States2049 Words   |  9 Pagesbusinesses afloat. Small business owner Tom Kenny knows this situation all too well. Tom Kenney, fit and alert, Tom looks to be in his mid-40s. Born and raised in Denver, he has been spraying custom finishes on drywall for 25 years and has had his own company since 1989. At one point, he employed 12 people running three trucks. Now it s just him and his wife. Things have changed, he says. Although it has since cooled off, residential and commercial construction was booming when I interviewed Tom. EvenRead MoreBrazil Culture17445 Words   |  70 Pagesreached Brazil from Madeira. A flourishing triangular trade soon developed, based on the importation of slave labor from West Africa to work on sugar plantations. The sugar was exported to markets in Europe where rising demand was beginning to outrun supplies from traditional sources. The Union of Spain and Portugal (1580-1640) This development was interrupted by events in Europe. When King Sebastian of Portugal died in 1578, Philip II of Spain succeeded in his claim to the vacant throne in Lisbon.Read MoreFunctional Health Patterns Community Assessment2781 Words   |  12 PagesPredominantly in the Old Colorado City and Manitou areas) Availability of spiritual resources within or near the community (churches/chapels, synagogues, chaplains, Bible studies, sacraments, self-help groups, support groups, etc.). * New Life Church (Mega Church) * Focus on the Family ( church and Christian Publishing company) * St. Mary’s (Parish and school) * Corpus Christi (Catholic church and school) * Colorado Christian School and Church * Temple Shalom (Jewish SynagogueRead MoreSouthwest Airlines Motivational Profile3108 Words   |  13 PagesSouthwest Airlines Motivational Profile A motivational profile can provide insights into whether a company is doing the right thing or requires improvements. Although nearly every company proclaims its goal is to deliver exceptional service, research confirms that the service quality of many corporations is below consumer expectations. Southwest Airlines has created a competitive advantage through valuing employees’ needs as a strategy that motivates them to provide better customer service (Hallowell

The Power of Postage free essay sample

I make a habit of checking my mailbox every day. I have a good reason to, as do all students at my college. For one hour each day, Amazon boxes flow out of the mail room like ants in our communal kitchen. Im fond of watching people in line, observing their package-getting styles: there are those who immediately strip back the cardboard and pull out their prize, others who wait until they are beyond the double doors and on the porch before laying their fingers on the tape, and many who tuck their treasure under their arm with stoic grace and wander off to more important things. I do none of these. When there is a package slip in my mailbox, I clutch it gleefully and shut the door violently, resisting the urge to raise that little slip aloft in triumph. Its like Christmas morning, but at 12:30 every single day. We will write a custom essay sample on The Power of Postage or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I stand in line grinning from ear to ear, often making excited small talk with my neighbors despite my shyness. When my turn comes, I grab my package, thank the man behind the counter (I find it difficult to be indifferent to anyone wearing a cheerful yellow polo shirt), and sprint up the four floors to my room. Often the package is thrown on the bed, where I cut open my patient with speed and precision – like a skilled emergency room surgeon – pulling aside the flaps to reveal the vitals within the cardboard cavity. It matters little what comes in these packages. Im always excited to receive them. The disappointment always comes after the contents have been disgorged and I must trek to the recycling room at the rear of the dorm to dispose of the holy vessel, though I refuse to relinquish bubble wrap before first ensuring that each bubble has realized its full potential. After this, the delivered treat is placed in its permanent home and my day resumes, now significantly brightened. The initial steady flow of packages stopped after the first month. College was no longer new, my birthday was over, my textbooks had been delivered, and I did not have the funds to support an online shopping habit just so that I could receive packages frequently. (Though I did hear of a computer science major who once wrote a program that would automatically order a 15 to 20 cent item every day). I still check my mailbox daily. Habits are strong, but not as strong as the need to feel significant. It may be easier to climb the stairs empty-handed, yet I feel as though nothing great can be accomplished on a day where no mail has manifested itself in my box. For college students, mail is a religious experience. It is as though by divine grace the postal gods have selected you, and only you, to be the recipient of information about the goings on outside of the bubble that a small liberal arts college creates. The little goldenrod metal box is your personal portal to the outside world – or maybe not personal, if you share your mailbox with someone, like I did. At any rate, mail always makes my day. It proves that someone beyond the trees of the Arboretum cares about me, and in that moment, I feel that my life is going somewhere and progress is being made. I feel significant.

Retail Analysis of the Best Buy Essay Example

Retail Analysis of the Best Buy Paper A retail analysis of the Best Buy location in Fullerton, CA was completed on April 12, 2013. The analysis evaluated the stores appearance including fixtures, promotional materials, layout, and merchandising. Best Buy is an electronics retailer and its Fullerton store is located in a secondary business district on the cross streets of Orangethorpe Avenue and Harbor Boulevard. The Fullerton Best Buy location is the corner store in a busy shopping center. Some of the stores nearby are Factory 2 U, The Coffee Bean and Tea Leaf, Rubios Baja Fresh, and Burlington Coat Factory. Appearance The well-known Blue and Yellow colors of Best Buy can be seen from down the block, drawing the consumer to its location. The structure is on a corner lot facing the busy street and in the same vicinity as multiple shopping centers that contain a variety of retailers, restaurants and services. The shopping center of orangethorpe and harbor is an all-around convenient location for customers when needing to do errands, or any shopping in general. Parking isnt an issue as the location is on the far end corner lot from the other major retail stores, which makes it a suitable location for Best Buy customers. We will write a custom essay sample on Retail Analysis of the Best Buy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Retail Analysis of the Best Buy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Retail Analysis of the Best Buy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As you walk in through the sliding glass doors, you can visually see the full layout of the store. It has an open floor plan designed to allow accessibility to any part of the store. Overall the store uses a clean, well- organized layout, design and visual merchandising strategy. Best Buys target marketing strategy is designed to appeal to small business owners, tech savvy middle class consumers and young entertainment enthusiasts. They also generally appeal to men, seen from the all-male employees to the masculine colors used throughout the layout. The stores, layout seems to be designed for their targeted consumers by ocusing more on their broad selection of name brand products. The stores lighting, fixtures, colors and the quiet open spaced feel sets an overall consistent image inside and out. From the Best Buy logo imprinted on the front of the building to the writing on the banners, it all creates a simplistic touch. This allows customers to feel comfortable walking into Best Buy knowing the signs are easy to read and straightforward, which can be appreciated when in a retail store. The simplicity of their design inside the store completes their image by not distracting the customer rom their main selling focus. As one of the top selling leaders of consumer electronics, Best Buy highlights there main selling items by putting the consumer electronics aisles closest to the opening of the store. Designed for the ease of use for customers, they also have well trained employees that seemed friendly and willing to through the multiple products that they offer. All of these characteristics are designed to be consistent with Best Buys Brand image and in hopes to create brand loyalty for their customers. The segments being targeted are familiar with the stores ayout and ambience, which makes the consumer comfortable entering a best buy and finding what they need. The stores overall image portrays that they know they are considered the largest retailer in computers and electronics, which allows them to not strive that hard to change the perception they have already created in their customers minds. The stores strategy is to keep their layout clean, simple and focus in on the variety of products they carry. The display cases, racks, and end caps are all designed to drive you straight to the products. The calm, quiet, well lit atmosphere trangely related to the overall image of Best Buy. The only noise heard was the voice of another customer talking to an employee and music that was being played on one of their electronic items being featured. Once again, this states that the company is product driven and wants to create an environment that is consistent with attracting its target market. If best buy had different layouts that werent so structured and added special lighting for certain items they are emphasizing, than it would enhance the consumer experience and help attain the involvement of the consumer when hoosing their products. Overall, the company has been successful at creating the image of being a product focused company that takes away an ambience that allows the customer to be comfortable to shop at ease. This is portrayed, as all aspects of the store including its fixtures, promotion, layout and merchandising all compliments the specific and unique style that Best Buy has adapted as its brand image. Fixtures The fixtures at Best Buy portray the image of daylight. It keeps the consumer awake and aware of their surroundings. A shoppers first impression will be shaped at the tore entrance. The lighting should be aesthetically pleasing and complement the architecture while facilitating safe passage and creating a sense of security. Store entrance lighting should be designed to help customers visually adapt from the exterior to the interior environment. Best Buy has met these expectations to promote a pleasant shopping experience. The stores large rectangular floor plan is well lit throughout. The roof has several skylights installed to let in natural light during daytime hours. Natural light would be desirable in most retail stores but in an lectronic retail store the light becomes irritating and takes away the detailing of some of the lit displays. Hanging linear fluorescent lights makes up the majority of the stores overall lighting. The hanging lights are not strategically placed throughout the store resulting in some aisles being darker than others. The ceiling from where the lighting is hanging from is very high and has a warehouse look and feel, taking away from the high-tech electronics environment. At the end of certain aisles are light boxes that feature images of new products that Best Buy has released. The soft ighting behind these images details the featured product very well and portrays a great value in the product shown. The main center of the store features racks and shelving that are between 5 to 7 feet in height and display a wide array of Best Buys CD, Blu Ray/DVD, video game, and accessory products. Most of the shelving fixtures are a bland grey with little character and many aisles appear to be under stocked even though the shelving is generously spaced apart. The fixtures used to display the the fixtures shows little thought was put into displaying the bulk of the stores product. In the front and center of the store is a large mobile phone kiosk that features an interactive display where customers can test out phones and speak to several sales associates on hand that are managing the area. It is apparent that Best Buy finds this area very important to sales because the fixtures and displays highlight the product in a very appealing way. Promotions Best Buy relies heavily on branded signage to merchandise products. Cardboard stand-up displays, countertop units, and end caps from well-known brands such as Energizer, Phillips, Garmin, Home, and even Hello Kitty dot the walkways and aisles, ach competing for the shoppers attention. This results in a less-than-cohesive look throughout the store, and leaves smaller brands to get lost in the clutter of the generically branded aisles. Non-branded signage throughout the store is very stock- photo heavy, and generally unattractive and uncreative. Images of people using various electronics are hung blandly around the perimeter of the store, while uninspired blue directory signs are suspended overhead. It is clear that the stores visual strategy relied on taking a back seat to brand-directed merchandising displays, ut the effectiveness of each of them is limited to selling the individual brand or product, rather than maximizing visual marketing tools to sell across an entire category. Theatrical effects are present particularly in the video game section, as the store provides interactive video kiosks for a handful of popular games and gaming systems, including Super Mario Brothers, Nintendo 3DS and Wii. Screens flash with colors and characters calling shoppers closer. Headphones are plugged in and ready so testers could get the full auditory experience of the game. Some kiosks even offer paces with couches for customers to get the true living room gaming feel. A touch- screen ordering system allows customers to preorder new games and equipment before launch, and instantly order online any games that may not be available in the store. The theatrics carry over into the computer section of the store, where Apple has established its prominence with a large, black pop-up wall emblazoned with a glowing iconic Apple logo. Housed inside it is a TV monitor with an Apple-branded video showing the simplicity and innovation of Apple products. In front of the video all stands a familiar-looking light wood grain table encircled by MacBooks Just waiting to be played with. It is clear that this is the miniature Apple store-within-the- store, designed to imitate the ubiquitous Apple store with its exquisite branding. The big box layout of Best Buy stores leaves a large expanse with effectively only three walls in the space available for merchandising. The far right wall is used somewhat uncreatively to hang computer bags and backpacks and display computer monitors. The left-hand wall space, hidden behind a mass of washers and dryers, is wasted eal estate with a row of open-box discount appliances, a miscellaneous assortment of novelty electronics, and computer game gift cards hung in rows. The two bright spots of wall-based merchandising in Best Buy are in the back left corner and the back wall. The back left corner is resourcefully used to display operational car speakers and stereos, inset in rows along the wall. It is a powerful and attractive use of the corner space, allowing the customer an out-of-box, eye-level view of the various systems, easily comparable for shoppers. The most prominent wall in the space, the overing the entire breadth of the wall. It is a visually striking use of the wall that emphasized the sheer volume of choices the store offered, and that also makes it easy for customers to compare options between those choices. Suggestive selling is a sales technique where the employees ask the customers if they would like to include an additional purchase or recommend a product which might fit the clients needs. Suggestive selling is a great tool to use to increase revenues for the business. Best Buy excellently trains their sales staff to encourage shoppers to buy additional omplimentary items in addition to the original purchase. Purchasers are suggested to buy the added warranty in the high definition television area. Employees advise the buyers that the extra accessories like screen protectors and car charger are a must in the iPad and iPhone departments. Consumers are endorsed to buy cover cases in the laptop section. Suggestive selling is a strong attribute demonstrated by the Best Buy sales staff. Customers will not be disappointed when visiting Best Buy for the latest innovations. Best Buy sales staff are definitely friendly and helpful. Customers are greeted with friendly smiles by several employees at the main entrance. The store has all the current gadgets and gizmos when customers scan the view from left to right. The appearance of all the electronics can be mesmerizing for the high tech lovers. Customers can see that Best Buy has welcoming and accommodating sales staff after focusing clearly from all the alluring inventions. The store has sufficient employees in every department. Employees acknowledge customers with affectionate smiles and ask if the buyers need assistance upon entering departments. The caring gesture makes the customers feel the employees are courteous and gracious. There is a consistency with the image of the Best Buy sales staff with the image of the store. The image of the store is business casual and it does translate to the image of the sales staff. You do see a theme of ocean blue color when customers enter the store. Shoppers are greeted at the front door with employees wearing khaki pants and ocean blue collared t-shirts. Customers feel invited with this business casual look. Buyers notice the knowledgeable managers in their distinctive long sleeve shirts and ties. The dress appearance of the managers and employees give shoppers a vibe that the associates are well-trained, skillful, and professional. Layout The layout of the store is basically following the straight floor plan, in which the shelves are arranged parallel. The carpet on the floor is Best Buy blue with a beige E that supports the customers walking way through the store. The two back corners of the store are rounded with diagonal shelves that follow the beige carpet line all other shelves are arranged either horizontally or vertically. The check-out is inconspicuous and located on the front left side, hidden by a wall. Pick-up, customer service and the newly invented geek squad are also located separately in the front. Big signs hanging from the wall throughout the store make it easier for customers to find the category they are looking for. The shelves are small so an averagely large person can look over them, and everything is within reach. The aisles are wide enough to take out merchandise and have enough space to look at it in depth. A customer kiosk is located in the center of the store to assist people and chairs offer the possibility to take a break. The layout is good for people walking in the store, picking what they urchases. No exciting shopping experience is created. Overall the layout could be easily applied to a clothes store, a grocery store, or any other store, since it does not offer something distinguishingly unique promoting the sale of electronics (apart from the geek squad maybe). In addition to that the check-outs do not support the overall layout of the store, which is intended to be open and friendly. There are only two reasons for hiding the check-outs in a corner behind a shelve: The first one is you dont want your customers to be able to find it until they have picked up more erchandise, the second one is you want them to leave without merchandise. Neither helps retaining customers. A layout plan that breaks out of the traditional straight floor plan even more and offers a fun and exciting shopping experience would be much better for Best Buy. Customer Service should be located rather in the center than on the front left side. They, in fact, implemented a new layout and floor plan last year (check-outs throughout the store, geek squad, etc. ) which, the way it seems has not been implemented thoroughly in the store visited. Merchandise Best Buy utilizes various different types of fixtures to maximize space productivity. Gondolas with shelving are used thorough out the store. There are various rows of gondolas used for video games, DVDs, CDs, and etc. Several fixtures use slatwalls in order to fit shelves and hooks to display their items. Moreover, clearance items, such as DVDs, CDs, etc. , are put on round basket fixtures. By using the round basket fixtures Best Buy is left with more space on the gondolas for sale and regular price items. In addition, accessories, iTunes cards and other smaller items are placed on endcaps. Furthermore, towards the end of the store Televisions are displayed in the wall and bellow the displayed televisions shelves are used to place accessories. When displaying other electronic items such as cell phones, cameras and laptops they use display tables. There are also display tables and fixtures that display merchandise for the customer to test, but they also place items on the bottom half. In addition, in the aisle there are a few items that are displayed in cardboard double- sided gondolas. There are bigger packaged products like Televisions that are displayed by placing them on top of each other. The display tables used for the Apple products and the display Televisions increase interest in the products offered by Best Buy. Best Buy has all their merchandise separated by department and then by categories. For example, on the left side of the store the customer can find the appliance department, there the customer may find refrigerators. On the middle of the store the electronic departments are found and separated by categories. For example, on the middle left one find Music, organized by type of music, Video games also separated by the type of games (action, violent, children, etc. , DVDs, Blu Rays also separated by categories like, action, comedy, Sci-Fi, horror, etc. and electronics, such as cell phones cameras, laptops, ipods, tablets, which are separated by brands, and a separate section for apple products. Suggestions The lighting fixtures help Best Buy to increase its sales, by enhancing the customers experience. By researching the most effective light fixture location could boost Best Buys customer transactions. Highlighting some well- known products sold at Best Buy, such as laptops, would possi bly help to increase the foot traffic in that area. The urrent use of brand imaging is very stock photo related for Best Buy and may appealing to customers would greatly benefit Best Buy and make the shopping experience much more entertaining. Best Buy definitely makes customers feel pleased and refreshed upon entering the store. The intelligent sales staff knows their products and recommends accurate product purchases. Best Buy positively rewards patrons with a fabulous shopping experience for the latest designs and devices. Best Buy could build on these benefits by updating the interior of the store with newer shelving, paint, and carpet. Technology is constantly evolving and Best Buy should keep that theme going by constantly updating and improving its stores. The clutter of branded signage such as cardboard stand-up displays, countertop units and endcaps all competing for customers attention can be a bit overwhelming and generally unattractive. Reducing the amount of signage would clean up the store making the floor plan feel more open therefore putting the shopper at ease. To achieve this they could focus on different brands each month and be more effective with fewer advertisements.